The end of July! Days are getting shorter, folks on Etsy are getting antsy to hear Holiday Plans from the top dogs, the ones with initials: CEO, CCO, CFO, CTO.

What kinds of promotions will be featured? What kinds of advertising will occur? Will EtsyKids finally end? Will the issue of copyright infringement be dealt with? And especially-- will sales pick up?

Ah the many questions of an online handmade seller...